Glamour without photography is incomplete. There is a separate genre in photography where the photographic subjects are usually nude or semi-nude, which is known as glamour photography. In glamour photography, the subjects are usually portrayed to erotically playful. However, it is not as explicit as pornography.
Glamour photography has both commercial and personal use. Calendars, pinup girls or cover pages of men’s magazine like Playboy, Maxim, etc. constitute the commercial use. Some of the amateurs have used glamour photography like boudoir photography to surprise one’s better half on special occasions like anniversaries, etc.
The earliest glamour photography was considered as purely erotic photography. It was associated with ‘French Postcards’. These postcards were often sold by vendors on the street of France. In the early 20th century, the popular culture of pinup girls came into being. The main feature of these pinup girls was to have a pleasant surprise pasted over their facial expressions with a ‘come hither’ dash of erotic playfulness. The pin-ups of various models and actors in skimpy clothes was very famous with the soldiers in the Second World War, especially that of Betty Grable in her famous bathing suit.
Various combination of techniques like airbrushing, lighting and cosmetics are used by the photographers to make the subject appealing to the viewer. However, it cannot be solely the photographer’s jobs to increase the glamour value without any contribution on the subject’s part. Often there is a dramatic effect on the pictures with the aid of various visual effects created by lighting techniques.